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We love to help people find and buy or sell private number plates the easy way

About us

Plates4less is a trading style of VRM Swansea Ltd. Established in 1997, we are located in Swansea, the UK centre for personal number plate transfers. We are officially registered with the Driver and Vehicle Licensing Agency (DVLA RNPS supplier no: 3166) to supply number plates for vehicles registered in the United Kingdom and Northern Ireland. We sell cherished registration marks owned by clients, previously unissued DVLA Personalised Registrations, previously unissued DVA NI Private Number plates and our own stock of private plates.

Our expertise comes from working on a daily basis with the DVLA (formerly known as the DVLC) and handling hundreds of sales and transfers each week.

Opening Times

  • Monday-Friday: 8:30am-6pm
  • Saturday: 9am-4pm
  • Sunday: 9am-4pm

Our internet service is permanently open for business. Through our website you can research number plates, search for your perfect private plate, make purchases, enjoy substantial discounts, sell your private plates and send us your questions, all in the confident knowledge that we employ the highest levels of expertise and security.

Contact Details

Our Values and Code of Practice

We are committed to operating our business in accordance with ethical and good business practices. This includes, but is not limited to, the avoidance of high pressure selling techniques and the non-exploitation of vulnerable or uninformed customers.

We are fully committed to supporting and upholding all relevant laws governing our trade, including, but not limited to:

  • Sale of Goods
  • Distance Selling
  • Supply of Services
  • Unfair Contract Terms
  • Data Protection
  • Our Registration at the Information Commissioner’s Office (ICO number Z9704649)
  • Trade Descriptions
  • Business Names Act
  • Office of Fair Trading Consumer Credit
  • Display of Vehicle Licence Plate Regulations
  • British Codes of Advertising and Sales Promotion

General Standards of Trading

We shall not act or trade in any way, which brings our industry or the governing body, the DVLA, into disrepute and shall do our best to inform our customers of their full legal obligations relating to their business with us and the government, in advance of any business being agreed.

Our Terms and Conditions of business are available to read online and a printable version is available for our customers’ records. They have been written in plain English and are accessible from other key areas of our website to be read and understood before entering into any agreements.

Where we are beholden to third parties for their co-operation in the completion of any contract or agreement, this will always be explained and any necessary disclaimers will be presented, prior to entering any contract or agreement.

Customers will be given realistic timescales for the completion of sales and transfers and be kept up to date with the progress of their transaction as and when new information becomes available.


Our advertising shall not be misleading or inaccurate, nor shall it in any way misrepresent the registration mark being shown for sale; registration marks will be presented as close as possible to the final legal representation of the font, spacing and style which has been approved by the government, under the law. We shall always strive to limit our advertising to private plates, which are genuinely available for sale and transferrable under the government cherished transfer scheme, refraining from making any exaggerated claims. Our prices will clearly show any additional fees which are payable in the final price and an itemised breakdown of the constituent elements forming the price will always be provided. Where there are limiting factors which may affect the supply, normal timescales, or the successful assignment (transfer) of a vehicle registration mark, then these will always be explained to the customer in advance of purchase.

Protecting Our Customers

We believe that integrity in dealing with customers is a prerequisite for a successful and sustained business relationship. We value our customers and the trust they place in us. We will safeguard the information provided to us by our customers in accordance with all relevant laws and contractual commitments. We are honest about the products and services we provide and would never intentionally misrepresent these. We strive to cut costs without sacrificing the quality of our products or services so that we can pass the savings onto buyers and sellers alike. We will not charge you more if you telephone us to place your order or charge a premium rate for telephone advice.

Our systems are designed to ensure that our customers only buy private plates, which are suitable for them and their intended vehicle. For example, we provide an online Transfer Age Rules Checker. Whether a customer orders online or over the telephone, we ask questions to determine the suitability of any given registration mark. We will always obtain our customers’ requirements before making any recommendations so that only suitable marks are offered.

The availability of personal private plates for sale, changes minute by minute. Where a purchase or transfer cannot be completed through no-fault of the buyer, a full refund shall always be given without unnecessary delay.

Under Regulation 13 of the Consumer Protection (Distance Selling) Regulations, there are certain instances which remove the customer’s right to cancel a contract and we will always inform any affected customer, before they agree to enter into any contract or agreement with us.

That said, wherever possible, we will do our best to allow cancellations where good reason can be given and where the government will allow us to similarly rescind any contracts concerning the same registration mark.

During the selling process, we will collect full payment from the buyer for safe deposit with our bankers before releasing any documents to the DVLA and completing the transfer of the private plate. Only when the DVLA has informed us that the transfer has been successful shall we release the funds to the seller, protecting both buyers and sellers at all times. We cannot normally disclose the identities of either buyers or sellers due to the strict provisions of the Data Protection Act, but we must comply with any legal requests received from the Police in order to help them uphold the law.

Complaints Handling Procedure

Our telephone personnel will always try to answer any queries that you have immediately. However, if you would like to make a formal complaint, you will be asked to do so in writing (or you can appoint a third party to write on your behalf). Once we receive your complaint it will be passed to the Office Manager for further investigation.

Target response times

  • We shall endeavour to acknowledge, and reply to, all complaints made in writing within 24 hours of receiving them, Monday to Friday.
  • We aim to fully respond to all complaints, however complex, within 10 working days.
  • If you have not received a full response within 10 working days, we will ensure you are sent an update advising you of the progress made on your case and will continue to update you every 10 days until a full response is provided.

Our response to you will include

  • The outcome of any internal investigation we have made.
  • The actions we have taken to remedy the source of your dissatisfaction and improve our service.
  • Any appropriate compensation or refund we are able to offer.

In the unlikely event that we fail to resolve a complaint to your full satisfaction then, at our discretion, we may employ the services of an independent arbitrator or mediator to assist us.

The email address for formal complaints is and our postal address is: VRM Swansea Ltd., PO Box 465, Swansea, SA1 8YN.

We Are Payment Card Industry Data Security Standard Compliant - For Your Security and Peace of Mind

A recent survey of businesses in the UK revealed that only 12% are operating safe and secure practices to an internationally recognised security standard, when it comes to handling your personal data and in particular your payment (credit or debit) card data. Security breaches involving the theft of payment card data are costly and time consuming to rectify. Your identity may even be cloned without your knowledge. We take this very seriously and are accredited to the highest standards. We also do our best to ensure that all our business partners adopt the same high levels of data security for your safety and peace of mind.

Pay securely online with sagepay VRM Swansea are PCI DSS Compliant DigiCert Seal

We Are Members of the Federation for Small Businesses

The Federation for Small Businesses is the UK’s leading Business Organisation.

Members of the Federation of Small Business

The Environment

As part of our goal of developing a sustainable business, we are committed to making continuous improvements in the management of our environmental impact through the limitation of pollution and environmental waste, together with the increased use of environmentally friendly products and practices. We cross-shred and recycle all documents and paperwork after its useful life. is a carbon neutral website

This is a carbon neutral website plates4less recycle wherever possible Forest Stewardship Council (

Our Supported Charities

Amount raised so far: £178,526.00

We have chosen to support 13 charities that we feel do outstanding work for others facing serious life difficulties, donating a portion of the proceeds of selected sales to a fund, which is transferred directly to these charities. Look out for these logos on our site.

Plates4Less Supports Ty

This charity provides a family hospice, offering comfort, care, and support for life-limited children and young people.

Plates4Less Supports Macmillan

This charity provides free, qualified, nationwide support for those with family members struggling with cancer.

Plates4Less Supports Marie Curie Cancer

Marie Curie Cancer Care provides free nurses and hospices for those suffering from cancer in the UK and Northern Ireland.

Plates4Less Supports

Maggie’s provides free practical, emotional, and social support to people with cancer, as well as their family and friends.

Plates4Less Supports The

The National Society for the Prevention of Cruelty to Children protects children across the UK, with the vision of ending child cruelty.

Plates4Less Supports Wales Air

Wales Air Ambulance is an all Wales charity providing emergency air cover for those who face life-threatening illness or injuries.

Plates4Less Supports Cancer Research

Cancer Research UK funds scientists, doctors, and nurses to help beat cancer sooner.

Plates4Less Supports the Royal National Lifeboat

The Royal National Lifeboat Institution saves lives at sea.

Plates4Less Supports the British Heart

Coronary heart disease is the UK’s single biggest killer. The British Heart Foundation helps fund research into the causes of heart disease, medicines that help extend life for heart failure patients and technologies to keep hearts beating such as pacemakers and implants, to extend lives.

Plates4Less Supports St John Ambulance

For 100 years, St John Ambulance Cymru has been at the heart of Welsh communities, committed to providing a lifeline to the people of Wales. Solely funded by donations and aiming to have a first aider in every home in Wales by teaching people in the workplace, community and schools.

Plates4Less Supports Alzheimer's

Alzheimer’s Society is the only UK charity that campaigns for change, funds research to find a cure and supports people living with dementia today.

prostate cancer

1 in 8 men will be diagnosed with prostate cancer in their lifetime. We want a future where lives are not limited by prostate cancer. We unite the brightest minds and the most passionate and caring people to help men live long and live well. We provide funding for research as well as awareness, information and specialist nurses to support men and their families.

Plates4Less Supports Versus

Versus Arthritis is here to ensure that no-one faces the pain, fatigue, and isolation of arthritis. 10 million people live with arthritis every day in the UK. That’s 1 in 6 of us, left to cope in agony - isolated and alone, waiting years for a diagnosis and surgery - unable to move, work or look after loved ones.

Versus Arthritis is here to provide vital support and information; fund pioneering research and campaign on issues that matter most to people with arthritis.

Arthritis and MSK conditions such as back pain can affect any of us at any age. Please support us so that our families, friends, and colleagues don’t have to face the pain alone – and we can all hope for a future free from arthritis.