We recently wrote an article (original article) exploring some of the possibilities affecting the sales of new cars in the UK, putting a poll to our readers and customers to determine what they believed to be the main cause of this decline in the motor industry. Was it Brexit? The new diesel regulations? Or were wider global concerns the main issue?
As the motor industry brings more than £20 billion into the UK economy, not to mention the thousands of jobs it provides, its current decline is certainly some cause for concern, with several companies changing their investment plans or even relocating their businesses. We wanted to see what people in the general public thought about this, targeting men and women over the age of 18 with an interest in motor vehicles and politics via our Facebook campaign.
Although Brexit is often blamed in the media for this decline in the industry, only 14.3% of those polled agreed, while 7% thought it was more the uncertainty surrounding the specifics of a Brexit deal that was responsible rather than the promise of Brexit itself. However, as you might expect, just as there were those who blamed Brexit, there were plenty who pointed out it couldn't be entirely responsible because other European countries - such as Germany - are experiencing similar problems with their motor industry while world leaders in the field such as China are also suffering. Indeed, 11.6% of the poll results put the motor industry's decline down to the wider global economic issues.
The most popular opinion, with 38.5% of the results, was that new government regulations had made a significant impact. Attitudes towards diesel have shifted, for example, with new rules regarding emissions making it a fuel to shy away from, while expected developments regarding electric cars mean some people are holding back to see what the future might bring before they commit to a new vehicle. In fact, of the 18.3% selecting 'other' as their answer, most noted the potential evolution of electric cars as a major factor.
That said, 9.4% believe the decline in new sales is because the cars made in recent years simply last longer these days, meaning there is less need to replace them with newer models.
Whatever the reason, it seemed almost everyone had an opinion as to what the reason might be, one way or the other, with those who weren't sure of an answer making up less than 1% of the poll.
Not only did we get a good response with the poll, but interest in the original article resulted in over 1000 comments on our Facebook post. Many were very passionate about the subject, and a great deal of interaction occurred amongst the comments (with some expressing some controversial views and inspiring some rather heated discussion!). There were some common points made upon which many could agree, though. One popular view was that the current state of affairs is the fault of the government in the 1970s, with the motor industry failing to recover since then. Others blamed the unions.
One of the things so many comments did confirm was that people are, indeed, refraining from changing or upgrading their vehicles. To some extent this appears to be due to the cost involved, with some commenting that new cars are unaffordable without resorting to finance, especially as there hasn't been much change in people's income. As one person noted, however, a credit model economy is only a short-term fix; it stimulates the market initially but ultimately results in limited income for future purchases further down the line. Regarding the cost, people also noted how a car depreciates as soon as you drive it away from the dealership, while others noted how difficult new cars are for the owners to repair or maintain themselves, adding an ongoing expense to the purchase due to a necessary visits to mechanics with specialist tools and skills.
Another popular opinion was that an anti-car sentiment exists amongst the younger, more environmentally-conscious, generation. The 'diesel-gate' aspect was noted again, while others added that some people simply did not want to drive these days, not only because of the environmental or financial cost but because of the poor state of the roads and the lack of suitable (affordable) parking.
We certainly did not expect a definitive answer regarding what might be causing a decline in the motor industry, and sure enough the range of aspects people considered to be having an impact was wide, and far from exhaustive. Though some articles seem incline to focus on Brexit - it's a hot topic, sure to interest readers – it’s seems apparent that the issue is more complex than that, and that the British people hope it gets resolved soon.
Some of the Facebook Comments - Click the names to see original comment!
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