| Cherished
number plates is a term that is traditionally
used by the motor trade to describe dateless registration
marks issued before 1963. You may be more familiar
with the terms private registrations, personalised
car numberplates or even just private plates.
The truth is that the older number plates certainly
look more distinctive but they always have higher
prices to match their desirability!
The motor trade is nowadays coming to realise
that this term also applies to any more modern
car registration mark which is loved by and personal
to their owner. There are many ways that less
distinctive (and less expensive!) plates mean
an awful lot to their owners.
For example the three letters on the registration
may be those of the owner, the numbers on the
plate could just be their lucky number or show
the date of birth eg. J18 for January 18th. Likewise,
the whole plate may relate to a word or phrase
which is important to the owner. The car registration
marks could spell out the owner’s job, their
hobbies, their interests or their business. Football
fans are increasingly showing their allegiance
to their favourite club by displaying football
–related registration plates, such as M60
UTD for Manchester United Football Club.
You can now see that whereas the older cherished
number plates may give a strong message to everyone
who see them, these more modern and less expensive
ones are more versatile. You can now add much
more information than before, relating directly
to you and your own social group.
The great thing about these prefix,
suffix and current style plates is precisely
that they are more subtle. After all who cares
if strangers know that it’s you that’s
coming down the road, it’s the people who
know you that matter!
Many of our customers start off by asking for
their dream plate which may be something like
AJS 1. When we tell them that such a registration
mark can command a value between £28000
and £45000 they are stunned! Once they’ve
recovered from the shock we explain that such
plates have existed for 50 or 70 years and because
they have such a strong following, their owners
can ask almost any figure they like. Even numbers
like AJS 178 command figures well into the thousands.
Of course we do sell such desirable numberplates,
but the trick is to get the job done for far less
money, for the majority of our customers. With
many years experience our customer advisors are
experts at helping you find a great plate that
you will cherish for far less than you expected
to pay. Then once it’s on your car you can
happily pretend you paid thousands of pounds for
it (because it’s so personal,) and that
it took you years to find it!
Every time you change your vehicle all you need
to do is pay the transfer fee to move your cherished
number plates to your new vehicle
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