As with most
things in life, price or value is determined by rarity and desirability.
As far as rarity is concerned, every number plate registration
mark is rare as there is only ONE example of it. Thus desirability
to the buyer is the main factor determining value. One needs
to ask oneself what does the number plate do for the person
concerned, how well does it do it, and how many other number
plates (although different) can do a similar job.
Personal number plates vary in value from a couple of hundred
pounds to tens of thousands of pounds based on these facts.
It is therefore easier
to understand that registration marks which accurately spell
a word, name or phrase are highly desirable. How accurately
they do this determines their value to the buyer as does the
level of availability of similar examples for sale at the
time the buyer is buying.
Less is nearly always worth more. The fewer
letters and numbers a person needs to display on their number
plate to do the job in question then the more they will be
prepared to pay for it. This is because succinct number plates
are extremely distinctive and noticeable. They are also much
rarer than more modern examples due to the simple fact that
they were issued many years ago and few examples of such registration
marks were transferred to newer cars. Thus when the vehicle
came to the end of its life so did its registration number,
if it was still on it at the time. Therefore there are relatively
few short number plates in circulation AND EVEN FEWER ON THE
OPEN MARKET AT ANY GIVEN TIME.
  
In order to be as accurate as possible with
our valuations we not only take the above factors into consideration
but also keep extensive records of sale prices achieved and
the circumstances they were achieved under. A registration
sold privately will seldom achieve the same price it would
in an exciting auction situation whereby 2 or more buyers
are bidding for it in turn to drive the price up.
An inaccurate valuation is usually
demonstrated quite quickly by the lack of interest shown in
it by potential buyers and vice-versa.
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